SingTel

SingTel: won the 2014 FIFA World Cup Brazil broadcast rights on an exclusive basis. This means it will have to cross carry the content of the games with rival Starhub. SingTel has also finalized a deal to share the World CUp through free-to-air coverage for key matches (opening, both semi-finals, and the final). The standalone pricing for the World Cup 2014 will be $105 (before GST) for both mioTV and Starhub customers. A big contrast to the $15.75 fee that Starhub offered to its Sports Group customers back in 2006. Not surprisingly, the hefty increase has drawn an outcry from football fans. SingTel will offer the World Cup for free to customers who either sign up or recontract with mioTV for mioStadium+ or Gold Pack packages (two year lock in period). Starhub is considering to let its customers with existing BPL contracts to also be eligible for the free offer if they extend their contracts. Overall the event is not expected to have much impact on SingTel's FY14 performance. OCBC retains its Buy call with TP $3.74