DBS

DBS: DBS HK is repositioning its consumer banking business to sharpen its focus on the affluent and is expected to double the segment's contribution to bottom line this yr. Last year, DBS HK increased its affluent customer base by 13% and their AUM by 9%. This year, that customer base is expected to grow by 20%, with recent efforts to tighten its focus on this group of customers include streamlining its network in HK, repositioning of products and targeted marketing. Grp believes it has a comparative advantage in the way they present itselves, the quality of its products, the innovation of products and the ability to connect the centers between HK, SG and the rest of Asia. SMEs sector in HK also represents another robust area of growth for the bank, where DBS has a 7% market shareHK, and saw rev increasing by 12% last yr. This year, DBS HK expects its SME business to post close to 30% growth, whereby grp aims to connect larger SMEs as they go from China, and to China. At the same time, as Western banks scale back their presence in the region, there's been a "substantial increase in debt capital market activities" since last yr, carving out another potential area for growth as the bank seeks to position itself as a leading fixed income house.