Osim: 35% owned TWG, the homegrown luxury tea brand, intends to roll out its aggressive plan to expand overseas.
TWG will open four tea salons and boutiques in Kuala Lumpur, Dubai (where there will be two outlets) and Bangkok in 1H12.
Each of the new overseas outlets will cost ~ US$1m to open, which means TWG will pump at least US$5 m to expand abroad in the coming year. And this should boost its revenue, which has so far hit $45 m yearly.
TWG has also started scouting for locations in Shanghai and Tokyo, where it already has its first stand-alone salon and boutique in the fashionable Jiyugaoka district.
Co-founder Ms Barnes says TWG 'is not too concerned' about a looming global recession. 'Tea consumption has never dropped in its history - people don't save on tea in a crisis'.
The retail and distribution business makes up 30-40% of TWG's sales, while around 70% of its business is local.
Going forward, Ms Barnes says that TWG wants to open tea salons and boutiques in the US and Europe.
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