DMX

DMX: Announced that it has won two contracts to implement advertising services (Vision TA) for Jiangsu Cable (JSCN) and Changsha Guoan Cable (CSCN). JSCN is China’s largest and the world’s 2nd largest cable TV network operator with over 14m subscribers; while CSCN is the leading service provider in Hunan Province with over 450,000 subscribers.

For cable operators like JSCN and CSCN, Vision TA is a highly anticipated solution as it represents a new stream of rev whereby advertisement fees are charged based on CPM. On the other hand, advertisers are also willing to pay the premium as targeted advertisements are generally better received and have higher conversion rates.

While immediate details on the contract’s value are lacking, DMX note that Ggoing forward, grp will continue to capitalize on strength in tech, industry knowledge, skills and capabilities to roll out more rev generating solutions with different service operators.