Wednesday, June 27, 2012
SingTel: says it will continue making acquisitions in the digital market and continue looking for new data pricing models. Singtel purchased mobile advertising firm Amobee for US$321m in Mar, and the acq had been followed in quick succession by a buyout of 3D mobile ad firm AdJitsu through Amobee and a $12 m acquisition of restaurant review website HungryGoWhere. Even as SingTel embraces the digital, it will likely spend an equal amount of time dealing with the toll that the digital explosion is taking on bandwidth. Notes, revenue for mobile data services significantly lags the growth in data usage as well as related costs, and is thus actively seeking new pricing models without causing unnecessary pain to customers. From next month, SingTel's mobile plans will do away with a 12-GB data cap across the board. Instead, tiered pricing and data allowances will be introduced. The telco will also make "significant investments" in its networks, from buying more spectrum to using more efficient data-handling technologies.