BreadTalk: Launched its 5th gen bakery outlet concept in VivoCity on 20 Nov 2015. It includes an integrated IT system and 50 new items.
Apart from advertising its new items and menu, the screens display upcoming bakery items set to hit the shelves in the next 10 minutes. Customers can sign up for digital alerts (email/mobile) which will notify them when their selected items are fresh out of the oven.
Daiwa believes this will potentially increase customer interaction and drive sales. Also, the new IT integrated system will also help BreadTalk better manage raw material costs and time its product release according to demand.
Daiwa maintains its Outperform rating and TP of $1.29.
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