Trek 2000: (S$0.45) Exclusive digital platform provider for Kiteboard Tour Asia
Trek 2000's Cloudstringers platform will be used as the exclusive channel for photo and video coverage at events held by Kiteboard Tour Asia (KTA), which holds kitesurfing championships in Asia.
The organisation has guaranteed a minimum (free) sign-up of 150,000 users on the platform, which will store all digital content of the events and will be used for viewings and transactions.
While it is still early days, the collaboration is intended to drive traction to grow Cloudstringer's subscriber base, following the $0.4m investment by Panasonic in Dec '14 for the development of its Flucard ecosystem.
Strategically, Trek intends to further monetize its proprietary Flucard product beyond physical sales. Used with the Cloudstringers platform, users are able to seamlessly upload media straight from their digital camera onto the cloud-based platform.
Trek hopes for Cloudstringers to be the “eBay” for digital content.
Trek currently trades at 11.1x FY15E P/E and 2.3x P/B.
No comments:
Post a Comment