Friday, December 6, 2013
FJ Benjamin
FJ Benjamin: Raoul has inked a 5-year franchise agreement in the Middle East with Chalhoub Group, with an option to renew for another five. The deal will see nine standalone Raoul store open by 2017, the first two in UAE and Bahrain in 2014.
The franchise deal was Raoul's third this year, which will bring the total number of stores across Middle East, China and Sri Lanka, to 37 over the next five years.
Chalhoub Group has 55 years of experience in the industry and is an expert in retail, distribution and marketing services based in Dubai. FJ Benjamin hopes to tap on Chalhoub Group's access to talent and retail infrastructure to grow the Raoul brand in one of the top 10 markets globally for luxury goods.
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