Monday, November 28, 2011

Genting SP

Genting SP: JP Morgan has sector report. House note of tighter advertising and promotions guidelines. Casino Control Regulations 2011 has tightened advertising and promotions regulations for the domestic market to cover promotional activities.

Housebelieve this measure is negative as it would limit the casino operators’ flexibility in promoting to and rewarding customers and expect negative share price reaction to this latest news which marks stricter regulations for the 2 casino operators. Do not discount the possibility of further regulatory tightening measures ahead. Overall, house Neutral on GEN SP.

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