Tuesday, December 13, 2011

SIA

SIA: and Virgin Australia today announced the first two milestones of their recently approved alliance: new int’l and domestic routes to Darwin and the launch of frequent flyer programme co-operation.
SIA’ regional unit, SilkAir, will begin a 4x-weekly service btwn Spore and Darwin from 26 Mar 2012, and Virgin Australia will complement these services with a daily service between Sydney and Darwin from 2 Apr 2012.
The two airlines also confirmed that from 20 Dec this year, they would commence reciprocal frequent flyer recognition, enabling KrisFlyer members to earn and redeem frequent flyer points on Virgin Australia's entire network and Velocity members to earn and redeem frequent flyer points on SIA-operated flights. Reciprocal lounge access is also available for eligible customers.
The two airlines expect to commence codesharing on each other's services from early 2012.
One can’t help but notice that Tiger Air, an associate of SIA, is noticeably absent from a partnership with SIA in Australia. Yday, Tiger Air continued to report unexciting Nov operating data, with passenger volume and load factor down 13% and 8 ppt yoy respectively.

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