Thursday, August 25, 2011

SIA

SIA: May be considering calling its new low-cost Carrier, Scoot Airlines.The domain name scootairlines.com was registered by SIA's advertising agency TBWA in late Jun, according to Flightglobal.

SIA's application indicates it plans to use the brand name for airline and air travel services, reported Aviation Wk. An SIA spokesman did not confirm nor deny the news, noting that several names have been under consideration but the mgt of the new airline is not able to confirm details of the branding at this stage.
Aviation Week said SIA's trademark application gives some insight into how it may use the Scoot brand in the future, with trade mark possibly aimed at covering aircraft chartering, travel agency services, luggage storage services and loyalty privileges among other things.

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